No Such Thing as Failure? Discussing Bubbalooch


I’m finally getting a chance to talk about the business I mentioned in this video.  It was called Bubbalooch – a moniker my mom called my sister & I when we were little.  Jon and I wanted to start the business as a result of something we were passionate about – Cloth Diapers.  I started using cloth on Aubrey when she was a newborn and changed different styles along the way until we fell in love with certain styles.  We were not what you would come to think of as cloth diapering parents.  But we liked the cost savings, and liked talking to other parents about it.

One night we talked about what we wanted to do in life and I don’t really recall the moment we thought about creating a business educating families on cloth diapers. But we thought it’d be brilliant. In a way, it was.  It was set up as a direct sales business model with me as the first seller.  We did everything right.  We created a business plan, spoke with other business-minded individuals, came up with funding ideas and an exit strategy.  We talked about giving it a year and seeing how it went.

I had several home parties and closed the deal at every single one.  Except no one bought beyond that initial night.  And then I got pregnant again, we decided to move, and switched to disposables.    Our life was going in a new direction and our year mark had come and gone.  But I was holding on to all our stock and it was taking up space and I just couldn’t let go.  Jon always said when I was ready, we’d close things down. It took awhile, but finally I told him I didn’t want to be a failure.

Failure. Such a strong word.  But a year from that decision, I look back on what I succeeded at.  Before Bubbalooch, Jon and I hadn’t really worked together on something. Sure, we got married, and had Aubrey and a house. But there’s something that’s different with money management and roles & responsibilities with a business.  We realized we worked really well together. One of us would come up with an idea and the other would help fill in the blanks on how to make it a possibility.  Jon took his knowledge from his career to help us create our catalog. He took on so much work and loved it. I loved the social aspect.  I love people, what can I say.

It takes a lot to reflect and decide to end something.  I could have buried it, covered it up and just ignored it. It’s harder to face facts.  But I did, with tears.  It was also a huge weight off my shoulders. I felt guilty for ignoring it. I felt discouraged if someone asked me how it was going. But my heart wasn’t in it anymore.  Once I realized that, and let go, I felt so much better.  And now I’m embracing things that do have my heart and I am so empowered by it.


  1. CT says

    Bravo, my love. I’m so proud of you for moving on. You have so many other coals in the fire and tour brand name is expanding exponentially. Grew decision to cut ties & use that guilt & procrastination on something much more fun & positive. Congratulations on a difficult learning curve.

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