It’s time for another great “How-To!” with Google Analytics! You already know how to set up a special dashboard with Google Analytics and now time to figure out, and track, your most popular posts! As with last time, I’ll be using my business blog, Bling Diva Designs, to demonstrate.
Last year I created the first Bling Mixer for Georgetown Cupcake. That mixer has been on a few tv spots with the sisters, Katherine & Sophie, and I have one blog post that I update with any new showings. I know, going into this project, that it is my most viewed post. But, we want to make sure, right? Here’s how you do it.
Login to your Google Analytics Dashboard and click the Content section in the sidebar, then select Overview. I have set up the date paramaters in Google Analytics to run from January 1st, to today, to find the most popular post of the year.
Large screen shot of the screen
Once you’re in there, you’ll see the Page box listing the pages, in order, that contain the most page views. As you can see, I was right with the top viewed post of this year. If you click the gray icon to the right of the URL, it will open up in a new window. But, we’re going somewhere else. If you click the URL of the post, the view changes and you see details on the post.
There’s a great average time on the page, since there’s some text, but also some videos. You can see the peaks of when it was most viewed, and in my experience, it was after a feature on tv. Under the bold numbers, is a comparison to the entire site average. Once you’re able to identify your top posts, you can click that top button “Add to Dashboard” to include it on your media kit board!
Now, whenever you are working on your media kit each month, you can track to see how popular one of your posts was. Great for tracking Pins you set up in Pinterest!