How To Create a Media Kit Dashboard in Google Analytics

Updating a Media Kit can be a lot simpler with all information in one spot…

How To Create a Media Kit Dashboard in Google Analytics

I’m working on creating & treating my blog like a business, and one thing that helps is tracking the monthly statistics.  I’ve blogged about how I keep some information at hand, but there is a need for bloggers to have a more formal document to provide should it be asked.  Here’s a quick how-to guide to make your own Media Kit Dashboard in Google Analytics – it’ll make monthly updates a breeze.  I’m using my business blog information, Bling Diva Designs, as an example since I already set up the one for Melissa Dell.

Open up your google analtyics and on the left sidebar under Dashboards, click New DashboardHow To Create a Media Kit Dashboard in Google Analytics 1

Here you can title your dashboard and start with a blank canvas.

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Once it’s been created, you’ll see on the top toolbar “Add a Widget.”  I used this for pulling the 2 basic forms of information – Unique Visitors and Pageloads.

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Once you’ve added it, it starts populating the data based on the date parameters in the top right corner. Go through the same steps to add pageviews to your dashboard.

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For some of the more complex data, I found it easier to go directly to what I want by navigating through the sidebar, and then click that fun button “Add to Dashboard” at the top.  Here I am selecting where my traffic is coming from.

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Always select the Table for any of the options. Depending on the data you’re collecting, you will have the option of a timeline or a graph or chart.  Takes up a lot of space and while photos are pretty, you really just want the nitty gritty numbers.

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Next, I go back to the toolbar to gather the demographics of my audience.  This is helpful, as I learned from the SITS Girls, for specific campaigns that require an audience in a certain area.

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Screen shot 2013-05-09 at 10.08.50 PM

Here I do a two-fold approach.  I have one widget that lists the top 5 states in the US and then one that does the top 5 cities in California – where I’m located. When it is all complete, go back and look at your finished product!

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At the beginning of each month, you’ll find all your information in one spot. You can do a screen shot of the entire thing and paste into a document, or you can copy the information into your more personalized media kit to match the branding of your site. If you found this helpful, please leave a comment or share on your favorite social media site! And introducing You never know what will show up in your inbox!


  1. says

    What an awesome post! I have created mine for The GamingAngel and plan to use one from the start with my new site! Thanks!

  2. says

    I really enjoyed playing with my Google Analytics. I’m still a bit confused, but it’s great to know I have visitors in Mexico and Madrid! Yey!

  3. says

    Thank you for sharing this. I am so new to blogging that I am still learning the hoops. The thing I don’t understand is why the blog dashboard is different than the google analytic?

    Thank you,

    • says

      Ok what i’ve learned is that each type of tracking device (there’s also – i’ve used that on my site for YEARS) – capture things differently. Some exclude “bots” that might just be trolling the web, some capture your information as well (if you’re visiting your own site).

      On Statcounter, I can exclude my IP address from my stats. so each month, I actually keep track of both my Statcounter & my Google Analytics numbers since they vary. From workshops I’ve attended, it seems that most campaigns want numbers from Google Analytics – because overall they feel they’re more consistent and accurate.

      I’ve not been on Blogger in a few years and back then, they didn’t have any stats. I know WordPress does track but I don’t use that for anything since most campaigns want Google Analytic numbers. It’s always a fun game of guessing who wants what but I’d say stick to Google analytics. 🙂

  4. Vonnie says

    Great resource! Thanks for sharing. I saw that I could do a custom dashboard but didn’t have the time to “play” with it. You made it easier for me. Yeah! 🙂

  5. says

    With my numbers being as low as they are right now I’m concentrating on just the very basics for my in-progress media kit. It helps to read things like this though because as the numbers grow and change I have one more tool in the toolbox to make my media kit even better. Thanks for the great tutorial.

    • says

      Hi Kim,

      I’m glad you enjoyed it! I’m growing them as well, and I’m a bit of a geek and love to check in to see how they’re constantly changing. Plus, as you start applying to campaigns (if you are wanting to go that route) it’s REALLY easy to pull the numbers up for pageloads & unique visitors!

    • says

      Ha ha you will! When I first signed up for google analytics, I was so impatient since it can’t go back in time. But eventually time passes and your number will increase! Thanks for visiting & commenting!

  6. says

    Awesome! So your media kit is electronic and changing once every month? I really like this tutorial but I haven’t made a media kit yet. I do love Google Analytics but I don’t necessarily want to advertise that only five people come to visit each day. But I guess there is no shame in humble beginnings (going on 4 years). 🙂

    “All work and no play makes mommy a disgruntled chick.”

    • says

      Hi Elle,

      I compiled mine into a document on my computer (I used Illustrator, but you can also use word and save it as a PDF) and uploaded it to my Google Drive. I run the stats once a month and save the document to use for any media campaigns. I haven’t had anyone ask for it YET but I am constantly referring to the online dashboard when I’m applying to campaigns and they need to know numbers at that moment. My dashboard defaults to the past 30 days.

      I’m a humble blogger too. I only started really trying to grow it since last fall and I’m still well under the goal that many campaigns want. But I’m ok with that and I know I will get there!

  7. says

    This is GREAT! I already pinned it and fully plan to use it as soon as I have time to sit down and design the dashboard. Thanks so much!

  8. says

    Hi Melissa,

    Thank you so much for this post. I just updated my media kit, your tutorial was easy to follow. I have been trying for some time to make a media kit, sometimes you just need a little help. Now I can accurately monitor my blog stats. Now I need to go write, Thanks again!

  9. says

    Thanks so much for sharing this tutorial! I had no idea you could do all this in Google Analytics until now! LOL Great help;)

  10. says

    Never would have figured this out without the step by step guide. Thanks so much! This is so useful! So often people ask about my stats and I am at a loss.

  11. says

    …this is great, thank you Melissa! Google’s latest updates (with Penguin 2.0 and their G+ overhaul) have been complex, but analytics is always handy. Vital, in fact. I also use TweetDeck to keep an eye on any Tweets you receive, and WordPress’ stats (if you use the service) are effective as well. Indeed!

  12. says

    This was so super helpful. I check analytics every day, but had never bothered to create a custom dashboard because I didn’t understand what the benefits would be. Thank you!

  13. says

    Just followed your tutorial and now have my first media kit – thank you! Going to share with my Facebook group of bloggers.

    • says

      I’m not sure if GA captures that info. I know there’s lots of nooks & crannies that you can sort through, as well as paying for some additional campaigns but I havent’ looked into it.

  14. says

    Oh this is an awesome tutorial! I’m not the most savvy when it comes to GA and had no idea you could create dashboards like this. I followed the steps exactly and have everything in one nice little, handy spot. Thank you, thank you, thank you!!!!

  15. says

    Thank you for this tutorial! It makes things so much easier to have a one-stop location for all of that information that is needed on almost a daily basis.

    • says

      I wrote you an email bailey to confirm which info. I don’t have any actual demographic info on my readers to pull from. I’ve not figured out how to set that up within google. If you’re asking about something else –
      Please let me know!

  16. says

    I shared this and followed your easy instructions to set my own up as well — thank you for sharing! Sometimes Google’s instructions aren’t as easy to follow as they could be.

  17. says

    This is very helpful and easy to follow, thank you! On the new Google Analytics it looks like “Unique Visitors” is called “Users” in case anyone is having a hard time finding Unique Visitors when trying to add that metric.

  18. says

    Thank you so much for this tutorial! I was able to navigate through my stats and re-create this easily. It really gave me an opportunity to get acquainted with some of the menus and options. You did a beautiful job! Thanks so much.


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