Updating a Media Kit can be a lot simpler with all information in one spot…
I’m working on creating & treating my blog like a business, and one thing that helps is tracking the monthly statistics. I’ve blogged about how I keep some information at hand, but there is a need for bloggers to have a more formal document to provide should it be asked. Here’s a quick how-to guide to make your own Media Kit Dashboard in Google Analytics – it’ll make monthly updates a breeze. I’m using my business blog information, Bling Diva Designs, as an example since I already set up the one for Melissa Dell.
Open up your google analtyics and on the left sidebar under Dashboards, click New Dashboard
Here you can title your dashboard and start with a blank canvas.
Once it’s been created, you’ll see on the top toolbar “Add a Widget.” I used this for pulling the 2 basic forms of information – Unique Visitors and Pageloads.
Once you’ve added it, it starts populating the data based on the date parameters in the top right corner. Go through the same steps to add pageviews to your dashboard.
For some of the more complex data, I found it easier to go directly to what I want by navigating through the sidebar, and then click that fun button “Add to Dashboard” at the top. Here I am selecting where my traffic is coming from.
Always select the Table for any of the options. Depending on the data you’re collecting, you will have the option of a timeline or a graph or chart. Takes up a lot of space and while photos are pretty, you really just want the nitty gritty numbers.
Next, I go back to the toolbar to gather the demographics of my audience. This is helpful, as I learned from the SITS Girls, for specific campaigns that require an audience in a certain area.
Here I do a two-fold approach. I have one widget that lists the top 5 states in the US and then one that does the top 5 cities in California – where I’m located. When it is all complete, go back and look at your finished product!
At the beginning of each month, you’ll find all your information in one spot. You can do a screen shot of the entire thing and paste into a document, or you can copy the information into your more personalized media kit to match the branding of your site. If you found this helpful, please leave a comment or share on your favorite social media site! And introducing You never know what will show up in your inbox!